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Crocs Chomps on Nick Characters

Licensing

Crocs Chomps on Nick Characters

Shoe company Crocs Inc. has inked a licensing agreement with the Nickelodeon network and will introduce an exclusive, limited-edition line of footwear sporting characters from the hit animated shows Dora the Explorer and SpongeBob SquarePants. The shoes for kids will be available at select U.S. retail locations in the summer of 2007.

Crocs Inc. designs, manufactures and retails footwear for men, women and children under the Crocs brand. All Crocs brand shoes feature a proprietary closed-cell resin called Croslite, which the company says represents a substantial innovation in footwear. The Croslite material enables Crocs to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes.

Crocs are sold in more than 70 countries and come in a wide array of colors and styles. The Nickelodeon line will be targeted to children aged 2 and up, and will feature a variety of kid-friendly designs.

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