APC Kids, the children’s entertainment distribution company of About Premium Content, has tapped Toy Plus (Far EAst) Ltd. — part of the Thai Group — as the global master toy partners for its hit animated series, Kid-E-Cats. The Hong Kong-based company is developing a range of plush, collectibles, figurines, playsets and more for preschoolers, which will be previewed at Hong Kong Toys & Games Fair in January 2019 and launched at retail globally in October 2019.
“We’re delighted to be building upon the global success of Kid-E-Cats, significantly boosting the merchandise offering for fans around the world. With their enthusiasm, innovation and impressive understanding of the property’s playful nature, we’re confident that Toy Plus is the ideal partner to transform Kid-E-Cats into an engaging toy range for kids and we look forward to seeing products hit shelves next year,” said Lionel Marty, Managing Director of APC Kids.
Josue Rosenzweig, President of Toy Plus added: “We are very happy and proud to have
Kid-E-Cats in our product portfolio and we are 100% committed to the development of the products and maximize the business, together with APC Kids and CTC Media.”
“Getting a master toy partner on board is a huge step for the Kid-E-Cats franchise development worldwide,” said Ksenia Gordienko, Head of Licensing & Merchandising for CTC Media. “We are happy to start our partnership with Toy Plus in major and key toy categories like plush and collectible figurines. We are looking forward for long and very successful work together with our partners.”
Kid-E-Cats tells the story of kittens Cookie, Pudding and their kid sister Candy, who are forever ready to jump into action with endless enthusiasm and energy. Their imagination also knows no bounds, and these kitties are capable of the most absurdly funny problem-solving suggestions. Through life’s little lessons, they learn to look before they leap — well, sometimes!
The series is based on an original Russian series produced by CTC Media and Studio Metrafilms and is the second-best performing pre-school series in Russia. The third season is currently in production following a commission from CTC last year.