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4K Teams with Bioworld for ‘Yu-Gi-Oh!’ Goods


4K Teams with Bioworld for ‘Yu-Gi-Oh!’ Goods

4K Media, the Konami Digital Entertainment subsidiary that manages licensing and marketing for the global hit Yu-Gi-Oh! brand, has entered an agreement with U.S. design/distribution company Bioworld Merchandising for a line of apparel and accessories featuring imagery from the show.

Bioworld will develop a broad range of merchandise across multiple categories, including headwear, bags, sleepwear and underwear, hosiery, casual footwear, small accessories, electronics accessories, fleece throws and tumblers.

Products in the range will feature artwork from each animated series from the property — Yu-Gi-Oh!, Yu-Gi-Oh! ARC-V, Yu-Gi-Oh! ZEXAL, Yu-Gi-Oh! 5Ds and Yu-Gi-Oh! GX. Merch will be introduced through specialty, mid-tier, mass and department stores throughout the U.S. and Canada in Fall 2015.




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