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Sanrio Celebrates 60 Kawaii Years with New ‘Hello Kitty and Friends Supercute Adventures’

Hello Kitty and Friends Supercute Adventures
Hello Kitty and Friends Supercute Adventures

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Sanrio Celebrates 60 Kawaii Years with New ‘Hello Kitty and Friends Supercute Adventures’

Sanrio, the global lifestyle brand best known for pop icon Hello Kitty, has launched a new short-form YouTube animated series titled Hello Kitty and Friends Supercute Adventures, produced by Brazil-based Split Studio (Tito and the Birds, Monica and Friends). In each episode, audiences will be catapulted into the fun-loving, supercute world of Hello Kitty and Friends, and see some of its most popular characters as never before.

Viewers will follow Hello Kitty and her five closest friends — My Melody, Keroppi, Badtz-Maru, Pompompurin and Kuromi — as they go on new and exciting adventures in the vast, wonderful world of Sanrio. With friendship, kindness and inclusivity as their guiding principles, Hello Kitty and Friends will share and showcase their unique personalities, going outside of their comfort zones to experience and learn new things, tackle challenges and make new friends.

Hello Kitty will lead her friends in helping each other overcome everyday obstacles and learn that through the power of great friendship, humor and fun, they can accomplish anything.

“Sanrio has always taken immense pride in its commitment to friendship, kindness and inclusivity, making the debut of the Hello Kitty and Friends Supercute Adventures animation series remarkably special during our 60th anniversary year,” said Jill Koch, Sr. Vice President of Sales and Business Development at Sanrio, Inc. “Now, our fans and viewers will be able to engage and relate with our characters more closely than ever. We can’t wait to share their sweet stories and see them come to life as never seen before.”

“As a longtime fan of the brand, it’s an honor to give Hello Kitty a voice,” said Shaene Siders, Story Editor and Head Writer of Hello Kitty and Friends Supercute Adventures. “Each episode will take viewers through fun and magical adventures that are relevant to today’s audience while highlighting Sanrio’s lovable characters and their unique personalities. It’s a series my daughter and I will enjoy watching together.”

Hello Kitty and Friends Supercute Adventures is the first YouTube animated series developed for the U.S. audience that chronicles the adventures of Hello Kitty and her friends living and interacting in a shared universe.

The first episode of the series is set to go live on the Hello Kitty and Friends YouTube channel on Monday, October 26 at 1 p.m. PST. Subscribe to the channel to be notified when a new Supercute Adventure arrives!

Hello Kitty and Friends Supercute Adventures

Hello Kitty and Friends Supercute Adventures

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