Teen-centric web destination AOL RED has teamed with MoMedia International for mobile distribution of its Chubby Butter series of animated shorts. The deal will make approximately 30 cartoons running between one and three minutes long available to more than 100 mobile operators for distribution in more than 35 countries.
AOL RED offers Chubby Butter at www.chubbybutter.com. Popular animated shorts featured on the site include Berzerkari, Huxtable and Boner, Paper Fighter Squadron, Gene the Boy Genie, Salt & Peppa and Penned. The cartoons will be available for download through a number of providers, including Vodafone U.K. and MTS Russia.
“This deal represents a new distribution platform for AOL RED as we look to expand to the international market by tapping into the huge success of cell phone downloads,” says Malcolm Bird, senior VP of AOL Teens & Kids. “We are confident that, through our partnership with MoMedia International, we will build interest in the Chubby Butter series of cartoons while capturing the large teen market in territories beyond the U.S. marketplace.”
London-based MoMedia is an independent offshoot of World Wide Entertainment (WWE), one of Australia’s largest independent TV production/distribution businesses. The company represents more than 35 production companies through 112 live contracts with mobile operators, ISPs and the new media divisions of major broadcasters.