Members of Habbo, one of the world’s largest online social networks for teens, are making their own animated music videos for Universal Def Jam recording artist Lady Sovereign and Hollywood Records’ Jeannie Ortega. Featuring user avatars dancing to the pop stars’ new songs, the ‘Habbo Fans Version Animated Music Videos’ are part of overall advertising campaigns that include billboards, branded rooms and customized interactive content within the community.
Fan contributions will be edited into videos for Ortega’s song ‘Crowded,’ which will premiere in mid October, and Lady Sovereign’s ‘Gatheration,’ premiering October 24. In addition to airing on Habbo, the videos will be played on the jumbotrons at upcoming concerts. This is the first time a social networking community has created music videos featuring member avatar characters, and Habbo plans to continue the trend with several other featured artists.
With more than 1.7 million members in the U.S. and approximately 7.1 million users worldwide, Habbo major brands and artists a platform for reaching teens. To date, brands such as Sprite, L’Oreal and Wal-Mart have all taken part in interactive campaigns within the Habbo world.
Habbo users join by creating a fully customized online character called a Habbo. From there, they can explore many public hang-outs, play a variety of games, connect with friends, decorate their own rooms and engage in other acts of creativity and self expression. Since its launch in 2000 by Sulake Corp., HABBO sites have been introduced in 21 countries on five continents, and have seen more than 60 million Habbo characters created. Teens interested in becoming members can go to www.habbo.com and click on the ‘check in’ button.