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Aniboom Animates I-play Properties


Aniboom Animates I-play Properties

Aniboom, an independent animation network fed by talent from around the world, has teamed with Oberon Media’s multi-platform casual games publisher, I-play, to create animated serial content based on the publisher’s top titles. The first series under development through the partnership is based on I-play’s Turbo Subs, which has been downloaded millions of times since it debuted early this year as the sequel to the international casual game hit Turbo Pizza. Turo Subs and the other cartoon series will be distributed across all possible platforms.

Turbo Subs finds Turbo Pizza characters Rebecca and Robert continuing their pursuit of building the greatest restaurant franchise in town, except now they find themselves in the much bigger town of New York City. Aniboom will produce the animated series for mobile, online and television platforms utilizing the talents of animators from its global community of independent creators. Scripts will be written by Chris Brown, who has worked on the hit television series Friends and such popular animated series as What’s New, Scooby Doo? and Johnny Test.

‘Aniboom’s partnership with Oberon demonstrates our commitment to seeking out the best animation-ready properties, like the characters and stories already much loved by game players around the world, and turning them into animations and cartoons that can drive revenue for Aniboom, for our content partners and for our creators community through a variety of channels’whether it be online, on cellular phones or on TV,’ says Uri Shinar, founder and president of Aniboom.

The partnership between Aniboom and I-play follows closely on the heels of newly formed alliances between Aniboom and six additional mobile entertainment distributors and with five more online video platforms.

Aniboom’s Creators Studio allows animators of all levels to pitch, produce and monetize original animated content spanning a variety of genres for worldwide distribution across a variety of channels. Animators are able to earn money based on the popularity of their creation within the Aniboom distribution network, including and branded areas on partners’ distribution platforms.

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