Mass-market extended reality (XR) storytelling company Quantum Storey has secured a multi-year collaboration with Hasbro to bring immersive storytelling and experiential entertainment to children, fans and families.The partnership will launch with a new experience for My Little Pony fans, to be followed by other hit Hasbro brands.
“Quantum Storey is excited to team up with Hasbro to add an entirely new dimension of interaction that will inspire young fans seeking a deeper connection with their favorite characters,” said Quantum Storey CEO and Founder J.M. Haines, “and to kick off this collaboration, we are introducing the world’s first Quantum Movie Novel, My Little Pony: Virtual Magic, based on Hasbro’s major hit film, My Little Pony: A New Generation.”
The proprietary Quantum Story XR platform revolutionizes reading through a multi-sensory, self-paced and engaging framework, meeting the needs of a new generation. This immersive approach of layered engagement provides multiple pathways to spark a young person’s interest in reading and motivates them to share the fun with others.
Strategically placed “PortalPoints” facilitate a reward at the end of every chapter by transporting the reader inside the world they just read. Toggling seamlessly between traditional reading, augmented reality (AR) and virtual reality (VR) in short bursts strengthens comprehension and makes screen time more productive by turning traditional reading into active engagement. An achievements panel promotes winning by reading, unlocking filters of characters in the previous chapters, and allowing parents to receive notification of their child’s reading success.
“We are thrilled to collaborate with Quantum Storey to offer readers new and exciting ways to experience our brands through their innovative XR platform,” said Marissa Mansolillo, Head of Content Strategy for Hasbro Publishing. “My Little Pony is the perfect brand to launch with as consumers are eager to dive into the world of our new generation of characters, and learn more about their origins.”
My Little Pony: Virtual Magic will launch this spring. Additional titles, including XR stories inspired by Transformers and Clue, are currently in development.
The Quantum Storey is a woman-founded spatial computing and publishing studio focused on activating content by blending its patented XR technology platform with the love of storytelling. Its first title, Operation You: Morning Nightmare, launched in 4,000-plus Walmart and Sam’s Club stores nationwide. In 2018, Quantum Storey created the first-ever XR multi-sensory experience Hotel Transylvania 3: Virtual Vacation, bundled with]Sony Pictures Home Entertainment’s Blu-ray/DVD for HT3. The company is headquartered at historic Raleigh Studios in Hollywood, with offices in Amsterdam, Mumbai and Seoul.