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Technicolor Delivers Animation for Mattel’s Barbie Project

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Technicolor Delivers Animation for Mattel’s Barbie Project

Paris and L.A.-based producer Technicolor has completed delivery of Mattel’s new CG-animated Barbie DVD/Blu-ray feature, Barbie in the Pink Shoes. This marks the second time Technicolor’s Digital Productions division, has worked on a Barbie project as they also delivered Barbie: A Perfect Christmas in 2011. Barbie in the Pink Shoes will be Mattel’s first Barbie feature released on Blu-ray.

Technicolor’s team was led by exec producer Steven Wendland, director/producer Owen Hurley and producer S.T. “Siva” Sivaraman.

“The Barbie Brand’s first production with Technicolor was such a successful creative collaboration, we’re pleased to continue our partnership with our newest title ‘Barbie in the Pink Shoes’,” said Rob Hudnut, exec producer and VP of Barbie Entertainment at Mattel. “The Technicolor teams in both Hollywood and Bangalore have proven not only to understand Mattel’s vision for the Barbie Brand but also their eagerness to help us expand on that vision in a number of engaging and innovative ways.”

Technicolor Digital Productions delivered the front-end pre-production― art direction, design, storyboards/storyreel, editorial and production management― as well as direction, CG animation and audiovisual post-production for Barbie in the Pink Shoes.

“When clients entrust us to represent well-established global brands like Barbie, we take that responsibility very seriously and endeavor to produce entertainment of the highest standard to reflect the brand,” added Tim Sarnoff, president of Technicolor Digital Productions. “We look forward to collaborating with Mattel again.”

Barbie in the Pink Shoes follows the adventures of Barbie as Kristyn Farraday, a ballerina who tries on a pair of sparkling pink shoes and is whisked away to a fantastical ballet world. With performances to the legendary Giselle and Swan Lake ballets, it’s a wonderful journey where if you dance with your heart, dreams come true!

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Barbie in the Pink Shoes

Barbie in the Pink Shoes


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