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Sailor Moon, Bratz Hit DVD

Home Entertainment

Sailor Moon, Bratz Hit DVD

The ladies rule today’s crop of animated home video debuts as Geneon Ent. releases the entire Sailor Moon SuperS series and Fox Home Entertainment unleashes the popular Bratz dolls in their first animated feature, Bratz: Starrin’ & Stylin’.

The seven-disc DVD thin-pack collection of Sailor Moon SuperS contains all 39 episodes and presents the show’s original, uncut story arc. Fresh from their latest victory, Sailor Moon and the other scouts must again fight to save the earth when an eclipse darkens the city and the Dead Moon circus comes to town bringing a new evil threat. The box set lists for $99.98.

Taking a cue from Mattel’s Barbie, MGA Ent. introduces its girls’ lifestyle brand to the direct-to-video market with Bratz: Starrin’ & Stylin’. Fashion-forward pals Cloe, Yasmin, Jade and Sasha undertake a journey of self-discovery when their art class assignment calls for them to produce a video around the theme “Express Yourself.” Mostly, the video is about shopping, socializing, shoes and spa treatments. The animation was produced by Montreal-based Cinégroupe (Sagwa: The Chinese Siamese Cat, Pinocchio 3000).

The DVD comes packaged in a collectable purse and includes bloopers, deleted scenes, six karaoke/jukebox songs, a love horoscope, a fashion mall game, a trivia game, two music videos and a TV spot. It carries a suggested retail price of $24.98 on DVD.

Introduced in June of 2001, the Bratz toy line was one of the top sellers of the 2003 holiday season. It also recently earned MGA founder and CEO Isaac Larian the title of Ernst & Young’s Entrepreneur of the Year (Consumer Products). Twentieth Century Fox has acquired rights to produce a live-action/animated Bratz feature.

MGA hopes to dominate the boy market next with its new property, Alien Racers, which was introduced at Comic-Con Int’l last month.

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