On the heels of its unreal performance at the box office, Warner Bros. blockbuster sequel The Matrix Reloaded continues to rake it in on the retail market. The second installment in the Wachowski Bros. sci-fi trilogy debuted on DVD an VHS Tuesday and sold around 4 million copies before the close of the business day, according to The Hollywood Reporter.
The first Matrix film hit home video in 1999 and became one of the first DVDs to sell more than one million units. While Reloaded sales havent broken any records, they have dethroned The Lion King Special Edition as the top seller. Disneys animated re-release saw 2.3 million units fly off the shelves on its release last Tuesday and went on to sell three million more by the end of the week.
Reloaded should continue do well over the next few weeks leading up to the Nov. 5 theatrical debut of The Matrix Revolutions. Go behind the scenes with the wizards responsible for the two sequels 2,000 EFX shots in the September issue of Animation Magazine.