Lionsgate will release its animated feature Happily N’ever After on DVD and Blu-ray Disc on May 1. Following on the heels of the toon-loaded holiday season, the independently produced fractured fairytale had a lackluster theatrical bow in January of this year, taking in $6.8 million on opening weekend and went on to gross $19.3 million worldwide. Lionsgate is heaping on a generous amount of extra features in hopes that they will help entice consumers to discover the movie on home vide.
Happily N’ever After takes place in Fairy Tale Land, where the age-old balance between good and evil has been thrown out of whack. When Cinderella’s power-mad stepmother rallies an unholy alliance of bad guys, it’s up to our blonde heroine to shed her damsel-in-distress trappings to lead the resistance. The voice cast is led by Sarah Michelle Gellar, Sigourney Weaver, Freddie Prinze Jr., George Carlin, Wallace Shawn and Andy Dick. The film is directed by Paul J. Bolger and written by Robert Moreland. Vanguard Films’ Oscar-winning producer John H. Williams (Shrek, Valiant) produced the pic with BAF Berlin Animation Film and BFC Berliner Film Companie.
Both the DVD and the Blu-ray Disc releases will include an alternate ending, seven deleted scenes, more than 40 minutes of featurettes, audio commentary by Bolger, interactive games and more. In addition, Lionsgate has created customized menus that will allow viewers to choose between good or evil menu screens based on responses to a series of multiple-choice questions. The menus are hosted by animated characters Mambo (Andy Dick) and Munk (Wallace Shawn) from the movie, who provide color commentary throughout the bonus feature selections.
Happily N’ever After will retail for the suggested retail price of $28.98 on DVD and $39.99 on Blue-ray. The release will also be at the center of an in-school program reaching 20,000 schools nationwide. Teachers will use movie clips and the fairytale theme as an educational resource to engage and teach kids some of the film’s lessons.