The U.K.s best-selling national daily newspaper, The Sun, will offer free DVDs from Fox Kids U.K. and retailer Blockbuster. The five free titles will feature such Fox Kids animated favorites as Totally Spies!, Shin Chan, Power Rangers Wild Force, Teenage Mutant Ninja Turtles and Spider-Man.
The five-day promotion will kick off on Monday, Nov. 17. Special vouchers will appear in The Sun each day and can be redeemed at Blockbuster stores nationwide.
Fox Kids U.K. marketing director Allan Stenhouse comments, "The Suns circulation gives us a fantastic opportunity to reach a highly significant number of readers and give them a free taster of some of Fox Kids U.K.s most popular shows.
The give-away is being heavily promoted on Fox Kids U.K.s web site (www.foxkids.co.uk), in The Sun and sister publication The News of the World, at Blockbusters 712 U.K. locations and through a national terrestrial TV campaign.
Fox Kids U.K., an outlet of Fox Kids Europe N.V., reaches 1.9 million young viewers every month.