U.K.-based Entertainment Rights (ER) has secured rights to distribute the Filmation animated series He-Man and the Masters of the Universe for PSP, making it the first-ever classic cartoon show to be released on Universal Media Disc (UMD) format in the U.S. The deal follows ERs agreement with existing U.S. He-Man home video partner, BCI Eclipse, to act as the propertys DVD partner in the U.S. and Canada.
The first He-Man DVD title under the ER/BCI partnership, The Best of He-Man and the Masters of the Universe, was released in the U.S. on July 12. The first two titles to be released on UMD video discs will follow in August.
"This deal demonstrates the true value of household characters and brands and how they can be applied to virtually any new media," comments Jane Smith, group commercial director for ER. "We have only just begun to unlock the potential of the Filmation library and new developments in technology such as the PSP player provide us with numerous opportunities to make classic brands like He-Man relevant to todays children."
In addition to He-Man and the Masters of the Universe, ER owns or controls the rights to many classic and contemporary series including Basil Brush, Postman Pat, Little Red Tractor, Fat Albert and the Cosby kids, She-Ra and Ghostbusters. In the past six years, thecompanys library has grown to include more than 1,800 hours of childrens and family programming.