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Spielberg, EA Debut Boom Blox

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Spielberg, EA Debut Boom Blox

The EA Casual Entertainment Label is inundating the nation’s retailers with Boom Blox, the first title produced under a partnership between Electronic Arts (EA) and filmmaker Steven Spielberg. Designed for Nintendo’s Wii, the game has shipped in North America and will be available on May 8 in Europe, May 13 across Asia, and May 22 in Japan. The title is intended for kids 8-12 and adults, and is also available for mobile phones across major carriers.

Boom Blox was designed to be interactive, pure escapism, and fun for kids of all ages,’ says Spielberg. ‘My hope is that it will be a great shared family experience.’

The high-energy game challenges players to make their way through almost four hundred levels of strategic destruction, blasting their way through brain-twisting challenges with single-player, co-op, and versus multiplayer options. Gamers will be joined in their quests by a cast of more than thirty wacky characters including Marion ‘Fluffy’ McCluck, a bomb blox-laying chicken, and Boots Beaverton, who likes to make the bomb blox explode. These fun characters bring personality to the Tiki, Medieval, Frontier and Haunted themed worlds.

Equipped with an easy-to-use in-game editor, Boom Blox allows kids to express their creativity by building and bringing to life their very own levels in Create Mode. Players can even remix any existing levels in the game in this unique mode using any props, blocks or characters that have been unlocked throughout the game. Their designs can then be shared with friends or used to challenge others to solve their newly created puzzle via WiiConnect24.

The mobile version has players sliding on ice blocks, blasting blocks with bombs, and bouncing off springs to solve puzzles and level the playing field. Reaching the target score involves advancing through forty levels. Once the in-game puzzles are mastered, the game then expands to a vast, new arena. Custom creations can then be posted online directly from a mobile phone and players can challenge a global community with their dynamic puzzles, and rate other players’ works.

Developed at EA Los Angeles, Boom Blox is rated E for Everyone and carries a suggested retail price of $49.99. To find more information or to download artwork, go to www.BOOMBLOX.ea.com. For more on the mobile version and its availability, see http://www.eamobile.com.

EA and Spielberg entered a multi-year collaboration in 2005, and plan to create at least two more original franchise properties. Spielberg has been working directly with the EA development teams at the EALA studio in Playa Vista to offer his signature style of storytelling to the concept, design and artistic vision of the unique games. The intellectual properties generated from the collaboration are owned by EA.

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