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PSP to Evoke Midnight Madness


PSP to Evoke Midnight Madness

It used to be that ravenous music fans would line up in front of record stores at midnight to get their hands on the latest CD from the likes of U2 and Guns ‘n’ Roses. Recently, however, we’ve seen that kind of fevered anticipation over video games like Halo 2, and new gaming technologies such as Sony’s eagerly awaited PSP (PlayStation Portable). The new rockstar of the hand-held gaming market will kick off its North American retail launch at the stroke of midnight on March 24.

The PSP rollout will see Sony Computer Entertainment America host special events at Sony Style Retail in Manhattan and the PlayStation Store at the Metreon in San Francisco. Attendees will be treated to sneak peeks at new games, giveaways, surprise appearances and more. Carson Daly, host of NBC’s Later with Carson Daly, will be the master of ceremonies at the New York event, where one lucky consumer will purchase the first PSP in North America.

Having already taken Japan by storm, The PSP will arrive in North America with a Value Pack priced at $249.99. The handheld will allow users to play games, watch movies, play music, view photos and surf the web via Wi-Fi wireless LAN. The first one million Value Packs shipped will even include a special UMD video release of the Sony feature film Spider-Man 2. A line-up of 24 titles will be available around launch time, with an additional 100 titles currently in development worldwide.

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