San Francisco-based creative/marketing studio Plan C is set to roll out Xcelerators, a series of short web films designed to promote the upcoming release of Microsofts new Xbox racing title, Forza Motorsport. The five-minute films will debut Tuesday, April 19, at www.forzamotorsport.net, in advance of the games May 3 street date.
Baring the tagline, "You are what you race,” the Xcelerators shorts demonstrate how Xbox accurately captures the racing lifestyle by going behind-the-scenes with the real-life drivers, crews, cars, environments and racetracks from the American Muscle, European Motors, Exotic Modified, Super Unlimited and Tuner/Drifter racing cultures.
“Plan C has been excellent to work with in identifying new vehicles for launching the Forza Motorsport Xbox game into the marketplace,” said “Members of the Xbox community are highly-involved and totally motivated to learn as much as they can, as soon as they can, about the newest and latest games on our platform," comments Eli Friedman, global group marketing communications manager for Xbox ."This series of films from Plan C is a step forward for us in finding non-traditional ways to speak to our global audience with a fresh and credible voice.” More information on Plan C can be found at www.plan-c.biz.