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Gumby is Game Bound

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Gumby is Game Bound

As Gumby celebrates his 50th birthday, the evergreen brand is showing its flexibility with a move to the video game arena. In a deal with Prema Toy Co., Inc., Namco Hometek has been awarded exclusive interactive entertainment publishing rights to the classic children’s entertainment property. Under the agreement, Namco will create multi-platform games featuring Gumby, Pokey, Prickle, Goo and other characters from the clay animation series produced by Clokey Prods. in the ’50s. Gumby may also make cameo appearances in other upcoming Namco games.

“Our family is very excited to see Gumby make his debut in the interactive world,” says Gumby creator Art Clokey. “With Pac-Man and its other hugely successful video game franchises, Namco has proven that they are a leader in this medium and we are thrilled to be working with them on bringing Gumby to life for the video game generation.”

With the success of the Gumby and Friends television show, the property launched a top-selling poseable doll line that remains a favorite among kids and adults alike. The original animated Gumby and Friends episodes can still be found on various television outlets and are available on home video.

At Namco, Gumby joins such successful game franchises as Tekken, SOULCALIBUR, Dead to Rights, Pac-Man World, Ridge Racer, Time Crisis and ACECOMBAT. For more information about the company and its products, go to www.namco.com.

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