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EA Goes Mobile with Digital Bridges

Gaming

EA Goes Mobile with Digital Bridges

From the Madden NFL line to the Medal of Honor series, Electronic Arts has published some of the hottest interactive titles for game consoles and is now setting its sights on dominating the mobile gaming market. The company, which has made major investments in the Sony PSP, Nintendo DS and Nokia N-Gage handheld gaming units, announced plans to also develop more titles for mobile phones during a keynote address delivered today by EA managing director and senior VP Gerhard Florin at the European Games Network (EGN) exhibition in London.

To secure strong distribution of its mobile franchises, EA announced the reinforcement of its existing partnership with Digital Bridges, a leading creator and distributor of mobile entertainment solutions. EA will make use of Digital Bridges’ mobile-specific development expertise, connectivity technology and multi-channel distribution network with and agreement spans Europe and North and South America.

EA SPORTS’ FIFA Football 2004 Mobile International Edition and Tiger Woods PGA TOUR 2004 ranked among the top 10 mobile titles for much of last year, logging more than one million cumulative paid downloads in Europe alone. Building on that momentum, three EA titles are planned for release to mobile platforms in 2004: FIFA Football 2005; Tiger Woods PGA TOUR 2005 and Need for Speed Underground 2. In addition, a mobile phone version of The Sims will be available in 2005. Other mobile titles will be announced in the coming months.

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