Video game maker Atari has teamed up with Marc Ecko, creator and founder of the urban lifestyle brand Ecko Unlimited and publisher of Complex magazine, to create an interactive title based on urban culture and graffiti art. Attendees of next weeks Electronic Entertainment Expo (E3) in Los Angeles can get a sneak peek at Marc Ecko’s Getting Up: Contents Under Pressure at Atari’s booth.
Developed by The Collective, the game is slated for release in June 2005. Atari is hyping it as the first game to truly capture the look, attitude, action and sound of urban culture, and says more details will be released in the weeks to come.
Founded in 1993, Ecko Unlimited has grown into one of the largest urban apparel brands. Products include men’s and women’s apparel, outerwear, footwear, watches, eyewear, underwear, belts, bags, hats, small leather goods, formalwear and more. Marc Ecko Enterprises also includes the G-Unit Clothing Company (a joint venture with rapper 50 Cent), the Zoo York line of skateboards and skate-influenced clothing/accessories, womens clothing and accessory brand Femme Arsenal and Marc Ecko, a premium collection of men’s clothing and accessories. Ecko Unlimited also runs more than 25 of its own retail stores across the country.