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Toons Thankful for Holiday Weekend


Toons Thankful for Holiday Weekend

The long Thanksgiving weekend was good to the handful of animated features in release at North American theaters. All three held onto top-five spots with a couple even getting big boosts. Most remarkable is the 73% spike enjoyed by Sony’s The Polar Express, a $170 million gamble that suffered a disappointing opening. The digital Tom Hanks vehicle gathered enough steam to pull in more than $27 million, bringing its cumulative take to a healthy $82 million. The quickly approaching Christmas frame should also shovel some much-needed coal into the pic’s furnace.

While Buena Vista’s vfx-laden action/adventure romp, National Treasure, scored the biggest bounty with $46 million, Disney/Pixar’s The Incredibles went up 25% from last weekend, holding onto second place with an estimated 5-day take of $33.2 milllion. The superhero toon has earned a super $214 million since opening four weeks ago.

The Sony/Revolution Studios holiday comedy, Christmas with the Cranks, debuted at No. 3, jingling all the way to the bank with an estimated $32 million, despite abysmal reviews. Also panned by critics, The Oliver Stone-directed Warner Bros. historical epic, Alexander, disappointed studio execs with a lackluster $21.6 million since Wednesday, bowing at No. 6.

The only animated entry to take a hit during the Thanksgiving frame is Nickelodeon Movies’ and Paramount’s The SpongeBob SquarePants Movie, which dipped about 27% with $23.4 million. Still, the film managed to hang in at No. 5 having made nearly double its production budget after only two weeks. The hit comedy has earned $58 million so far and should also prove leggy through the Christmas season.

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