Just in time for its 35th anniversary, Academy Award-winning Montreal-based animation producer Studio Pascal Blais has rebranded itself with the new name TONIC DNA, and a forward-looking new image that showcases the creative, innovative animators and directors that set the shop apart.
“TONIC DNA reflects our ‘Directors ‘N Animators.’ With their fresh and dynamic approach, they play a key role not only in our new name but also in our strategy moving forward,” said Stefanie Bitton, Vice President and Executive Producer, Advertising. “The coming months and years will set the stage for our future and certainly that of the animation community in Quebec.”
The TONIC DNA team of internationally recognized creators have helped the studio master a range of styles since its founding in 1983, including 2D, 3D/CG, motion graphics, stop-motion, VFX and live action. Notable works include the Academy Award-winning short film The Old Man and the Sea and nominated The Old Lady and the Pigeons. Its advertising clients include high-profile brands such as McDonald’s, United Airlines, Nestle, Got Milk, Coca-Cola and Cadillac.
“We distinguished ourselves, first and foremost by the creative force of our team,” said Bernard Lajoie, Co-Founder, Vice President and Executive Producer. “Our portfolio is rich in history with Stefanie Bitton, Vice President & Executive Producer – Advertising internationally recognized and awarded work. Our Oscar, BAFTA, Genie and Jutra awards have only strengthened our desire to continue producing the highest quality animation content. We want to remain the reference in terms of innovative and original animations.”
Now boasting offices in Montreal, Toronto and Mexico City, TONIC DNA is actively developing co-productions and services for the international entertainment industry, striving to produce quality content from advertising, web series, TV and film to interactive media for clients around the world.
“This decision to change identity came naturally. Over the past 30 years, many things have changed,” said Howard Huxham, Vice President and Executive Producer, TV & Film. “We are reaching our full potential in terms of advertising, animated series and cinema and we are confident that our new brand will help shine a brighter light on the talent of our directors, animators and artists—both at home and abroad.”
Check out the new look at tonicdna.com.