It’s official: Disney’s logged-in sequel Ralph Breaks the Internet has scored the second-highest Thanksgiving holiday period open in movie history. With a take of $84.472 million, Ralph’s latest adventure slips in behind the studio’s Frozen ($93.6M) and ahead of Disney-Pixar releases Moana ($82M), Toy Story 2 ($80M), Coco ($73M) and Tangled ($69M).
In addition to the usual hype around a Disney animated release and the high level of anticipation for an Oscar-nominated hit’s sequel, Ralph leveraged creative promotional tie-ins attuned to its gaming and World Wide Web themes. These included limited-time emote and character cameo in super-popular game Fortnite, a special challenge in NCM Noovie ARcade (the in-cinema mobile app), VR experience (with ILMxLab and The Void), a major pre-Black Friday promo in which Ralph “broke” the Amazon homepage, interactive Google Home and WhatsApp experiences, and major social media reach — especially with the film’s inclusion of the ever-popular Disney Princesses.
The long weekend’s big live-action release, Creed II, took $55.8M to take the No. 7 Thanksgiving release belt, ahead of Pixar’s The Good Dinosaur ($55.5M) and Disney’s live-action/animation musical fantasy Enchanted ($49M); Warner’s Four Christmases rounds out the top 10 with $46M.
[Sources: Deadline, BoxOfficeMojo]