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LOBO Expands US Presence to New NYC Space

L-R: Lobo EP Luis Ribeiro, Founder Mateus De Paula Santos, AD Felipe Jornada, CD Guilherme Marcondes


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LOBO Expands US Presence to New NYC Space

International creative animation & design studio LOBO has expanded its US presence with a move to a new studio in New York City’s Chinatown, headed by Creative Director Guilherme Marcondes, Art Director Felipe Jornada and Executive Producer Luis Ribeiro. With the aim of meeting growing workflow demands from the US market, the new independent space includes a state-of-the-art editing and Flame bay, a finished rooftop deck and a multipurpose production space that will allow the team to scale per the specifications of each project.

Director/Founder Mateus De Paula Santos will continue to oversee both offices creatively. LOBO’s NYC team will work closely with the award-winning São Paulo office, sharing the infrastructure and horsepower of its nearly 200 staff with their US-based creative team.

“I am thrilled our US work has grown to the point where we can have our own independent New York studio. We have a fantastic animation and design team led by Gui and supported by Luis’ immense production experience. I’m looking forward to all the creative opportunities in our future,” said De Paula Santos.

Guilherme Marcondes works in a distinct style that fuses live-action and animation techniques to craft immersive worlds that blur the line between fantasy and reality. His art-driven style can be seen in work for clients such as Google, Chobani, Autism Speaks, Hyundai, Pepsi, Audi and British Gas. His short films have been screened at countless festivals worldwide — his best-known short, Tiger, won more than 20 international awards, and his latest film, Caveirão, made its worldwide premiere at SXSW.

Luis Ribeiro brings over two decades of experience spearheading business development and producing for top creative post production shops in the US, including Framestore, Whitehouse Post, Deluxe Entertainment, Method Studios, Beast, CO3 and Speedshape. He also served as the US consultant for FilmBrazil for four years, connecting US and Brazilian companies in the advertising production network while forging strong business relationships to thrive in both markets.

Recent work from LOBO’s US outfit includes the mixed-media “FlipLand” campaign for Chobani, the powerful animated PSA “Sunshine” for the Day One campaign to end dating abuse and domestic violence (through BBDO NY), and the “Blood Transfusions” short for the Pediatric Brain Tumor Foundation’s “Imaginary Friends Society” campaign, designed to make serious medical treatment less scary for young patients (through RPA ad agency).

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