Blue Sky Studios and 20th Century Fox’s upcoming animated sequel Ice Age: Collision Course (read all about it in our August issue!) is marking a first in online tie-in marketing by partnering with Pinterest and The Knot for a two-week campaign bringing little mammoth Peaches’ wedding to digital life. Fox and creative agency Armed Mind are working with the popular wedding planning tools for a tongue-and-cheek toon-up of modern nuptials, tied together with the hashtag #HappilyEverMammoth.
The campaign launches July 8 on The Knot, followed by a rollout across social media and on Pinterest over the ensuing weeks. Fox and Armed Mind have created the first-ever authentic wedding profile for a major animated feature on The Knot, parodying every aspect of the modern wedding planning process while expanding the film’s plot — this includes Peaches & Julian’s “Proposal Story,” “Ceremony Details” and even their registry.
And of course, as a modern bride, Peaches must have her very own inspirational Pinterest board to help visualize her dream wedding. Nine prehistoric Pinterest boards will explore everything from P&J’s icy honeymoon destinations to acorn-centric menu items, with content updates throughout the two week campaign — as if Peaches was posting in real time.
Ice Age: Collision Course is produced by Blue Sky Studios. It is the fifth installment in the ICE AGE film series, and a sequel to 2012’s Ice Age: Continental Drift. The film stars the voices of Ray Romano, John Leguizamo, Seann William Scott, Josh Peck, Simon Pegg, Keke Palmer, Jennifer Lopez, Queen Latifah, Adam Devine, Jesse Tyler Ferguson, Max Greenfield, Jessie J, Nick Offerman, Wanda Sykes, Stephanie Beatriz, Michael Strahan, Melissa Rauch, and Neil deGrasse Tyson. Ice Age: Collision Course will be released to theaters on July 22, 2016 by 20th Century Fox in 2D and 3D.