Cyma Zarghami, formerly President of Nickelodeon and Viacom Media Networks Kids & Family Group, has launched a new full-service kids’ media company: MiMO Studio. The outfit will develop original content to help meet today’s immense demand for entertainment, as well as serving as a consultancy.
MiMO will approach the development and production of all of its properties with a focus on franchise possibilities. The New York-based studio will produce its material from original IPs and adored family material with live-action, animated and preschool output focused on positive family values, education, diversity and more.
“MiMO will challenge the typical content format and create franchise-potential properties that will engage kids and their families in deeper and more relevant ways,” said Zarghami. “MiMO Studio will be at the forefront of building a new franchise model for kids’ content in what is seeming more and more like a post-broadcast world.”
“It has been very rewarding to personally select IP that will come to life in keeping with my vision to super serve kids 11 and under in a new media landscape, one that is being primarily designed for the adult audience. We are already in production on the first property and have identified five others that span live-action, animation and preschool that we cannot wait to get to work on.”
Now in production, MiMO Studio’s first project is a live-action feature based on Matt Christopher’s 1972 novel The Kid Who Only Hit Homers.