Coco, Disney/Pixar’s Day of the Dead-themed movie, certainly brought the U.S. box office to life with a $71.2 million Thanksgiving Weekend. Directed by Lee Unkrich and Adrian Molina, the movie had the fourth best debut at the domestic box office over the weekend after Disney’s Frozen ($93/5 million), Moana ($82 million) and Toy Story 2 ($80.1 million), per Deadline.com. The movie also received a very impressive A+ Cinemascore from audiences. According to Screen Engine/ComScore Hispanic audiences made up 36 % of all ticket buyers next to 43% Caucasian and 8% African American and 8% Asian.
Coco, which has already become the biggest movie of all-time in Mexico, had a spectacular opening in China, with an $18.2 million weekend opener. This makes the movie the second highest launch ever for a Disney and/or Pixar animated title, coming in behind only Zootopia. The total global take for the weekend was $30.7 million in 22 markets for an international cume of $82.2 million and a worldwide tally at $153.4 million to date.
Other animated and/or vfx-related titles at the weekend box office:
2. Justice League (Warner Bros.) Five-day: $59.7 million (Cume: $171.5 million)
4. Thor: Ragnarok (Disney) Five-day: $24.2 million (Cume: $277.5 million)
7. The Star (Sony), Five-day:$9.5 million (Cume:$22 million)