Aardman has teamed up with SAWA Global Cinema Advertising Association, Richard Curtis’ Project Everyone and BBH to create the first ever global ad, “#WeHaveAPlan Tell Everyone,” for the United Nations “global goals” initiative to tackle poverty and climate change.
The CG animated ad is directed by Darren Dubicki and features the voices of Liam Neeson and Michelle Rodriguez. The spot debuted last month in New York as part of the Global Goals campaign before rolling out to cinemas in over 34 countries.
Animated by Aardman under the creative leadership of Sir John Hegarty, the ad also boasts a soundtrack written and produced by Peter Gabriel. Viewers can also interact with the ad through the Global Goals app created by CINIME International, which allows audiences to unlock cinema-specific content.