Nickelodeon is offering a unique chance for fans to share their creative flair with SpongeBob SquarePants: You Bring the Color — a digital initiative where viewers color scenes of the hit animated series, which may be selected to appear on-screen this fall.
Throughout July and August, artist in training can visit YouBringTheColor.com and digitally color SpongeBob in the iconic SpongeBob SquarePants opening sequence. This fall, additional images will be available from the final scene of an upcoming black-and-white episode, “Squid Noir.” Selected fan creations will debut on Nickelodeon this fall during You Bring The Color, a special themed week of new episodes.
The You Bring the Color digital destination has over 50 scenes to color. An online gallery will also display select submissions, providing users the opportunity to see their creations throughout the campaign.
This September, the campaign will reach retail aisles, where specially marked packages of products from official partners will feature codes that will unlock additional exclusive scenes to color. These include General Mills GoGurt, Frankford Gummy Krabby Patties Candy and International Vitamin Corporation’s SpongeBob Gummy Vitamins. Products will be available at many national mass and grocery retail chains.