A new Greenpeace U.K. animated short by creative agency Mother London and animation studio Passion Pictures sends a powerful message about saving endangered animals. Directed by Salon Alpin, the short launched yesterday in conjunction with Intl. Orangutan Day (Aug. 19). The film is voiced by Emma Thompson and will be shown in U.K. theaters with thousands of screenings in August and September.
The film tells the story of baby Rang-tan as she causes mischief in a little girl’s bedroom. Just as the girl is about to banish her, she asks Rang-tan what brought her there. Rang-tan’s memories are harrowing. They show her forest home destroyed, trees burning, huge machines hacking others to the ground and her mother lying injured.
Emma Thompson, campaign ambassador, says: “When Greenpeace asked me to narrate Rang-tan, I didn’t hesitate. For too long big brands have been getting away with murder. And for too long our response to orangutans has been ‘ohhh, poor thing’ as we’re shown photographs of them orphaned and at death’s door. But change is possible – we can make it so.”
The Oscar-winning actress adds, “By making a noise, demanding answers and forcing change, we can stop feeling sorry. Instead, we can feel exhilarated as we witness these iconic beasts living truly wild once more. If we accomplish that, believe me, we will all be much better off.”
John Sauven, Executive Director of Greenpeace U.K., says: “A decade ago we persuaded brands including Nestlé, Unilever and Mondelez to sign global commitments to drop dirty palm oil from their products by 2020 – but with just 500 days to go, their progress is pitiful. Orangutans have been pushed to the very brink of extinction, Indigenous peoples’ lives are threatened and climate change is accelerating.
“It’s no exaggeration to say that keeping these forests intact is vital for all life on earth and, with Rang-tan, we aim to bring this urgent message to millions more people. If we all act together, we can force brands to keep their promises and end deforestation for good.”
You can watch the spot here
Learn about the making of the short here.