Organizer Reed Midem has confirmed that its spring content confab MIPTV will be held virtually for the second consecutive year, due to the ongoing uncertainty caused by the coronavirus pandemic. The 58th edition of the Cannes-based event will be held April 12 to 16.
The online market will roll in sister events MIPDoc and MIPFormats. Additional details of enhanced MIPTV Online features, such as personalized one-on-one business meeting tools, will be announced in the coming weeks.
Reed Midem is still planning to go ahead with its more robust fall TV market, the 37th MIPCOM, as a physical event in Cannes from October 11-14. The big Palais blowout will be preceded by kid-targeted market MIPJunior, Oct. 9-10. These will be augmented by a digital component running concurrently. The drama-focused Canneseries is also set to go ahead from April 9-14.
“We have learned a great deal in this extraordinary year. Two points stand out very clearly across all of Reed MIDEM’s events: the need for clear and, when possible, timely decision making, so our partners around the globe can plan for the year ahead; and the need to get back to doing business face-to-face,” said Jerome Delhaye, Director of Reed Midem’s Entertainment Division. “That is why we are confirming plans now for the two biggest annual events in the television calendar. We remain especially optimistic about the second half of 2021 and as such we are focussing all our energies on bringing everyone back to Cannes in October for the business reunion that the industry is so eagerly awaiting.”
Should conditions improve significantly early in the new year, organizers are considering holding a small in-person screenings event in Cannes during MIPTV week alongside the global digital edition.