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Disney, WB & Mattel Top 2017 LIMA Licensing Awards

Festivals and Events

Disney, WB & Mattel Top 2017 LIMA Licensing Awards

Tuesday night, LIMA presented the 2017 International Licensing Awards to winners in 20 categories at a ceremony held during the Licensing Expo, underway at the Mandalay Bay Concention Center in Las Vegas. Dominating the awards were brands from Warner Bros. and Disney, as well as toy giant Mattel.

This year’s top animated entertainment licensing program is PAW Patrol — recently re-upped for a fifth season by Nickelodeon, while the winning live-action property was, unsurprisingly, Rogue One: A Star Wars Story. Hot Topic took the coveted Retailer of the Year prize for its Suicide Squad program.

“This year’s Award winners represent world-class licensing programs and products from around our global industry,” said LIMA president, Charles Riotto. “We are proud to recognise and honour the achievements of these companies – chosen from a record 461 submissions this year – for their impressive initiatives and outstanding results.”

In addition to revealing the winners, LIMA also confirmed three new global representatives have been appointed to represent the growing markets in Brazil (Marici Ferreira), France (Laurent Taieb) and Russia (Marina Semenikhina), and a new head of LIMA India (Jiggy George).

Full list of 2017 Licensing Awards winners below. You can review the nominees roster here.


Art/Design: V&A – Victoria and Albert Museum

Celebrity/Fashion: Open Hearts by Jane Seymour – Jane Seymour Designs/Licensing Matters Ltd.

Character/Toy Brand: DC Super Hero Girls – Warner Bros. Consumer Products

Corporate Brand: Girl Scouts of the USA – Girl Scouts of the USA/The Wildflower Group

Digital: Five Nights at Freddy’s – Scottgames/Striker Entertainment

Film/TV/Entertainment – Animated: PAW Patrol – Spin Master Ltd.

Film/TV/Entertainment – Live-Action: Rogue One: A Star Wars Story – Disney Consumer Products and Interactive Media

Food & Beverage/Restaurant: Corona – Constellation Brands/The Joester Loria Group


Licensed Promotion: Batman v Superman Dawn of Justice & Turkish Airlines – Warner Bros. Consumer Products/Lisans A.S.

Location-Based or Experiential Initiative: The Wizarding World of Harry Potter – Hogsmeade at Universal Studios Hollywood – Warner Bros. Consumer Products

Retailer: Hot Topic – Suicide Squad licensing program


Apparel/Footwear/Accessories: Coach – Mickey & Minnie Mouse/Disney Coach Collection

Appliances/Automotive/Electronics/Hardware/Housewares/Paint: Select Brands – Disney/Pixar – Pixar Collection Slow Cooker

Digital: NextGames – AMC’s The Walking Dead: No Man’s Land Mobile Game

Food/Beverage (TIE): Finsbury Foods – Shopkins Cupcake Queen Cake; The J.M. Smucker Company – Pillsbury Girl Scout Cookie Inspired Baking Mixes

Health & Beauty Aids: Clinique – Crayola Limited Edition Chubby Stick Lip Balm

Home Décor: Jay Franco & Sons, LLC – Star Wars Back-to-College & Adult Bedding

Publishing/Social Expression/Back-to-School: Scholastic – Five Nights at Freddy’s: The Silver Eyes Novel

Toys/Games/Novelties/Role-Play: Mattel – DC Super Hero Girls Action Figures

Disney Coach Collection

Disney Coach Collection


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