Camp Care Bears launched Monday, April 6 on IG Live with a mission to create a positive, uplifting digital “place” for campers of all ages. The Care Bears will use their belly badge powers to spread messages of sharing, caring and courage to all.
Camp Care Bears was created as a direct response to COVID-19 and imposed quarantines. Through livestreams, downloadable activities and group sharing, Camp Care Bears will be a meeting place for a global community, unified by their acts of “sharing and caring”. Weekly activities such as arts and crafts, journaling, reading, games, cooking and nature walks will be presented by the beloved Care Bears and surprise guest camp counselors.
A weekly camp schedule will be posted across all Care Bears social channels Monday mornings (10 a.m. ET); campers can tune in on IG Live, IGTV and YouTube. Downloadable activities will be available on www.carebears.com.
“Camp Care Bears is our answer to navigating this ‘new normal’ together and we are looking forward to sharing it with you today. Our team, along with guest camp counselors, has risen to the occasion, creating original content aimed to engage with campers of all ages,” said Kristeen Tibbits, VP of Marketing and Social Media, Cloudco Entertainment. “We hope to inspire creativity and wellness, and encourage a sense of togetherness and community when the world needs it most.”