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Cartoon Digital Makes Italian Debut in Sardinia

Cartoon Digital

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Cartoon Digital Makes Italian Debut in Sardinia

The European digital animation professionals’ meet-up Cartoon Digital will take place in Italy for the first time this year, taking place in Cagliari on Sardinia from May 21-23. This edition is made possible by the Sardinia Film Commission Foundation, Autonomous Region of Sardinia and Cartoon Italia, the National Association of Animation Producers. The local film commission has decided on a focused animation initiative to help drive the audiovisual industry on the island.

Organized by the European association Cartoon Media based in Brussels, Cartoon Digital will be preceded by Italian Days (May 20 & 2), two sessions aimed at new talents and Italian producers. The event is part of the NAS project, New Animation Sardinia, which is establishing a production workshop and professional training that will extend from Cagliari across all of Sardinia, with the aim of developing a production-ready local workforce.

“NAS is an ambitious project, and the [partnership] with Cartoon Digital is a symbolic ribbon cut, made possible thanks to the support of Cartoon Italia and the investment of Rai Ragazzi,” said Nevina Satta, CEO of Sardinia Film Commission Foundation. “We could not wish a better start to our region, which is starting a transversal path to promote local talents and attract international operators. For Sardinia, it is an excellent opportunity.”

Top-level speakers will share their knowledge of the latest developments in digital animation and content for connected screens. Among the guests are reps from major European public broadcasters, such as Rachel Bardill (CBeebies – BBC), Sebastian Debertin (Kika, ARD / ZDF), Tiphaine de Raguenel (France Télévision), Yago Fandiño Lousa (RTVE), Luca Milano (Rai Ragazzi), and numerous Italian and international producers and experts such as Maria Bonaria Fois (Mondo TV Iberoamerica), Roch Lener (Millimages), Tom Van Waveren (CAKE Entertainment), Alfio Bastiancich (Showlab), Cristian Jezdic (BeQ Entertainment), Caterina Vacchi (Atlantyca Entertainment) and Davide Tromba (Animoka).

“As the audiovisual landscape is reshaped by a massive offer of new digital content and the evolution of kids’ consumption patterns, it is very important to inform the animation industry of the new possibilities offered to them, as these changes can present greater opportunities for their programs to be watched on a more global scale,” said Marc Vandeweyer, general director of Cartoon Media. “The 36 speakers who will converge to Cagliari for these three days will give meaningful and practical recommendations to producers on how they can better define their digital strategies thanks to many case studies and panel discussions. We are very happy to host this event on this beautiful and sustainable island and with 220 participants from 22 different countries, we couldn’t wish for a greater success.”

In Cagliari, attendees can also peer into windows on the worlds of videogames and virtual reality with Aymar Azaizia of Ubisoft, Canada; with the presence of AESV (Italian Video Game Developers’ Publishers Association); Michel Reilhac, curator of

the VR competition for the Venice Biennale; and Iole Giannattasio, representative of the Mibac – Ministry of Cultural Heritage and Activities, who will illustrate to the international partners the Italian public financing system envisaged by the new cinema law.

Open to all animation professionals, Cartoon Digital will welcome over 220 participants including Iginio Straffi (Rainbow Group), Elizabeth De Grassi (Walt Disney Television Italy), Caterina Gonnelli (Disney Channels France and EMEA), Nicole Keeb (ZDF) and other top television managers, producers, distributors and creators from 22 countries.

Furthermore, during the Italian Days, professionals and producers will offer their experience on the topics of writing, production, storytelling and effect project pitching. Speakers in the coaching program include Luca Milano and Annita Romanelli for Rai Ragazzi, Anne-Sophie Vanhollebeke for Cartoon Italia; Nevina Satta for Sardegna Film Commission; and the Sardinian cartoonist, novelist and director Igort, one of the island’s most famous illustrators whose work has spread around the world.

The dual events bring four days of conferences and networking opportunities to some of the most beautiful places in the Sardinian capital, which will become the first “image hub” in Italy, thus contributing to the construction of a unified and integrated national project that sees in the creation of specialized centers an important aid to the Italian animation system, one of the fastest growing audiovisual sectors.

The event, which will be based on eco-sustainability, is organised with the support of Creative Europe Media, European Union – Fondo Europeo di Sviluppo Regionale, Regione Autonoma della Sardegna, Sardegna Film Commission Foundation, Cartoon Italia, Rai Ragazzi, in collaboration with Mondo TV Iberoamerica. Partners include: CTM Spa, Accademia Casa Puddu, Oleificio Masoni Becciu, the Santa Maria la Palma Alghero and Su Entu wineries; the collaboration of Centro Nazionale del Fumetto (National Comics Center) and Sardegna Ricerche and the media partnership of FRED Radio, Radio X, 3D Wire, C21 Media, Ecran Total and TBI.

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