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Asia TV Forum Opens Inaugural Animation Pitch

ATF Animation PItch 2017

Festivals and Events

Asia TV Forum Opens Inaugural Animation Pitch

Reed Exhibitions, producer of Asia TV Forum & Market, has opened the call for entries for the first-ever ATF Animation Pitch: a premier Asian pitching competition for creators and producers of innovative kids’ animation concepts. The new initiative is backed by India’s largest toon producer, Green Gold Animation (Chhota Bheem).

The 18th edition of ATF ( will take place in Singapore from Nov. 28 to Dec. 1, 2017, with a live pitching event slated for November 30.

“Being surrounded by passionate and ambitious people, who share a similar love for animation, is a great way to feel inspired and expand intellectual horizons. It’s also important to give back to the entrepreneurial ecosystem in the animation industry, foster creativity and innovation. After all, animation is the craft of the soul,” said Rajiv Chilaka, Founder & CEO, Green Gold Animation

Launching under the competition tagline “Think. Believe. Dream. And finally … Dare,” ATF Animation Pitch 2017 is open to creators and producers from around Asia (individuals, students and small- to mid-sized studios) eager to present new and original animated shorts, series and feature-length films aimed at young audiences in the comedy, adventure, action and fantasy genres.

The winner will receive from Green Gold Animation a $2,500 USD cash prize plus a tailored consultancy package to develop the concept for pitching to broadcasters (valued at $16,500 USD). This mentorship will also expose the winner to Green Gold’s expertise in marketing, pitch writing, global sales opportunities, trailer and sizzle reel preparation, production budgeting, etc.

The first round will be judged by Chilaka and Marc Lumer, VP & Head of US Operations for Green Gold Animation USA; with input from the studio’s Acquisitions & Marketing teams led by Bharath Laxmipati, VP Content Sales.

Shortlisted entries will progress to the live pitching event at ATF, where they will be able to pitch their ideas in front of industry veterans — including senior Green Gold Animation executives, with leading commissioning editors on stage to offer advice and commentary.

“We are extremely proud to launch the inaugural ATF Animation Pitch with one of Asia’s biggest players in the industry – this is a true reflection of the potential of a rising Asia. Just as our existing pitch competitions – ATF Formats Pitch and Southeast Asian Film Financing Project Market – have nurtured Asia’s talent pool and created a culture of excellence in content, we are confident that ATF Animation Pitch will be another significant element within ATF that will allow us to be the enabler of so much merit across this vast and diverse continent,” said Yeow Hui Leng, Senior Project Director of ATF, Reed Exhibitions.

Entries to ATF Animation PItch can be submitted via until October 31, 2017.

ATF Animation PItch 2017

ATF Animation PItch 2017


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