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2017 AICP Show & AICP Next Awards Shortlists Revealed

Festivals & Events

2017 AICP Show & AICP Next Awards Shortlists Revealed

The shortlisted projects for the 2017 AICP Show and AICP Next Awards have been announced by Matt Miller, President & CEO of the Association of Independent Commercial Producers. The winners will be announced during AICP Week, a celebration of advertising and the moving image set for New York City from June 5 to 7 (

This year’s AICP Show added three new categories: Concept, Cause, and the reinstated Music Video race. These join Direction, Visual Style, Performance, Humor, Cinematography, Animation, Editorial, Design, Visual Effects, Original Music, Sound Design, Licensed Soundtrack or Arrangment, Production, Production Design, PSA, Low Budget, Student, and Advertising Excellence in Single Commercial, Campaign and International award categories. (Scroll down for select category shortlists.)

AICP Next honors the frontiers of brand messaging innovation, with categories including Experiential, Viral/Web Film, Website, Branded Content, Mobile, Cause Marketing, Social, Experiential-Live, Innovation, Integrated Campaign (nominees include UNICEF’s animated “Unfairy Tales”), and Virtual Reality (including Mr. Robot and Fantastic Beasts experiences by Here Be Dragons and Framestore, respectively). The LEGO Batman toon feature’s integration with Chevrolet from Pacific Rim Films is nominated in both the Website and Integrated Campaign categories.

The 2017 AICP Show Chairperson is Lisa Mehling, Owner/Executive Producer of Lisa Mehling; the 2017 AICP Next Awards Judging Chair is Nick Law, Vice Chairman and Global Chief Creative Officer of R/GA. Both serve as Chairs of their hand-picked Curatorial Committees.

“The Shortlists are the results of the work of 500-plus judges including many of the top names in all facets of marketing communications,” said Miller. “The pieces they have recognized reflect this dynamic year and the constant evolution and ingenuity of media content. We look forward to unveiling the final results on June 6th and 7th and celebrating our industry during AICP Week.”

All shortlisted pieces along with their corresponding credits may be viewed at

2017 AICP Show Awards Shortlists:


Chevrolet “LEGO Batman”
Production & Animation: Reel FX | Agency: Commonwealth / MCCA
Lead Animator: Bill Haller

Chipotle Mexican Grill “A Love Story”
Prod. & Animation: Passion Pictures | Agency: CAA Marketing
Lead Animator: Saschka Unseld

Clif Bar Family Foundation “Seed Matters”
Prod. & Animation: Buck | Agency: The Butler Bros.

David Blaine “Spectacle of the Real”
Prod. & Animation: Buck

Estée Lauder “La Mer: Part II”
Prod. & Animation: Psyop
Lead Animator: David Alonso

Honda “Power of Ridgeline”
Prod.: Reset Content | Animation: A52 | Agency: RPA
Lead Animator: Andy Barrios

Interface “The Unlikely Hero”
Prod. & Animation: Lobo | Agency: 22Squared
Lead Animator: Olavo Chagas

Lyft “June: Life Is Better When You Share the Ride” (Read more.)
Prod. & Animation: Chromospher
Lead Animator: Nelson Boles

McDonalds “Always Working”
Prod. & Animation: Hornet | Agency: Leo Burnett UK
Lead Animator: Pete List

Titanfall 2 “Become One”
Prod.: Reset Content | Animation: Blur | Agency: Argonaut


Apple “Stroll”
Prod.: Imperial Woodpecker | VFX: The Mill | Agency: TBWA Media Arts Lab
VFX Supervisor: Rani Melendez

Audi “Duel”
Prod.: Rattling Stick | VFX: The Mill | Agency: Venables Bell & Partners
VFX Supervisor: John Shirley

FDA “Straw City”
Prod.: Muz + Home VFX | VFX: Alt.VFX | Agency: FCB New York
VFX Supervisor: Colin Renshaw

Hennessy “The Piccards”
Prod.: Somesuch | VFX: The Mill | Agency: Droga 5
VFX Supervisor: Gavin Wellsman

Honda “Yearbooks”
Prod.: Elastic | VFX: A52 | Agency: RPA
VFX Supervisor: Urs Furrer

Kenzo Parfum “My Mutant Brain”
Prod.: Muz | VFX: Digital Domain
VFX Supervisor: Janelle Croshaw

Kia “Hero’s Journey”
Prod.: Muz | VFX: The Mill | Agency: David&Goliath
VFX Supervisors: Robert Sethi, Chris Knight, Tom Graham

PlayStation “The King”
Prod.: Epoch | VFX: The Mill | Agency: BBH
VFX Supervisors: Nathan Kane, Christian Neilsen

Titanfall 2 “Become One”
Prod.: Reset Content | VFX: Blur | Agency: Argonaut

Westin “Up Before the Sun”
Prod.: Smuggler | VFX: A52 | Agency: Venables Bell & Partners
VFX Supervisor: Andy McKenna

2017 AICP Awards

2017 AICP Awards


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