Bento Box Ent.’s kids and family division Sutikki has tapped leading digital kids’ network/studio WildBrain to manage the Kuroba! YouTube channel (YouTube.com/Kurobaworld) worldwide (excluding China). The new, patented toy-based brand aimed at girls 6-9 recently launched at retail, complemented by advertising and animated content on YouTube.
“Kuroba is a compelling proposition for YouTube: a toy brand with an imaginative and exciting series of animation adventures and a customisable range of toys that creators can embrace for their own storytelling,” said Jon Gisby, WildBrain Managing Director. “The WildBrain team is looking forward to using its expertise in brand management on YouTube to grow the global Kuroba audience in the lead-up to Christmas.”
The Kuroba are powerful spirits who have lived in peace and friendship for many years, bringing harmony to the world. A mysterious mishap has upset this balance, causing the Kuroba to become mashed-up combinations of one another – unleashing mischief and mayhem upon the Earth. Three young girls have been chosen to become “Kuroba Keepers” tasked with finding these spirits and restoring harmony back to the world.
Kuroba! offers its audience a compelling toy experience that blends battle with collectability and customization. In addition to leading global merchandising efforts for the brand, Sutikki is currently in production on additional animated adventures featuring Kuroba! characters including Emberfox, Octoboss and Pegaplant.
Starting October 2018, WildBrain takes over the channel and rights management of Kuroba! on YouTube and will launch more than 70 minutes of animated content on the channel to develop a wider global audience for the franchise. WildBrain will be exclusively responsible for managing all Kuroba! content, developing a global audience and wider brand awareness to coincide with the release of the brand’s “rock-paper-scissors” inspired toys at U.S. Walmart locations this month.
“WildBrain is the perfect partner to grow the Kuroba! experience and story worldwide,” said Sutikki Co-Founder and Executive Producer Irene Weibel. “We are excited that kids will learn more about the Kuroba! story, connect with the characters,and discover the cool competitive game play behind the brand.”
Playmates Toys is the master toy partner for Kuroba! and has released a range of products based around the brand.
Visit kurobaworld.com for more info on the brand.