WildBrain Spark, the premium kids and family AVOD network and studio, has been appointed by ZAG and ON kids & family (Mediawan Group) to manage superhero series Power Players on YouTube. Under the full-service agreement, WildBrain Spark will handle YouTube distribution of episode clips and webisodes and execute a paid-media campaign for English- speaking audiences globally across the official Power Players YouTube channel.
The digital activity will support the series’ broadcast presence on Cartoon Network and Netflix, as well as the toy line from ZAG Lab (ZAG’s toy division) and Playmates Toys, which is now available from Amazon, Walmart and Target in the U.S.
Developed by Jeremy Zag and Man of Action (Ben 10, Big Hero 6) and co-produced by ZAG and ON kids & family, Power Players is a hybrid CGI-animated superhero series aimed at kids aged 7+. The series launched on Cartoon Network in September 2019, and was made available on Netflix in the U.S. earlier this year.
“YouTube and digital platforms are a powerful way of sustaining and growing the popularity of television series and consumer products,” said Jon Gisby, EVP and Managing Director at WildBrain Spark. “Power Players is a fantastic, action-packed property which makes it ideal for launching on YouTube, and we are very excited to work closely with ZAG to extend the presence and reach of Axel and his friends to new English-speaking audiences.”
“We would like to thank all our partners already on board for this extraordinary IP. Power Players is proving its growing success more and more everyday,” said Jeremy Zag, CEO and Founder of ZAG. “We are extremely proud to announce this new partnership with WildBrain Spark, who will run the official Power Players YouTube channel.”
Power Players is a fun comedy-action show with real stakes, large laughs and over-the-top action. Shifting between the full-scale world of Axel and his friends and family, the mind-blowing visuals take hold when Axel crosses over into the world of his toy teammates. Comedy springs from the wild characters.
Axel, who was responsible for the outbreak of smart toys in the first place, must save the world and his friends while keeping his role in the rescues a complete secret. And, he still has to get his chores done! The Power Players don’;t hide from people, but they do fly under the radar of humans who perceive them as they would any other toys.
WildBrain Spark is part of WildBrain Ltd., one of the world’s largest independent kids and family entertainment companies.