Premium kids’ content distributor Federation Kids & Family and its production studio, Cottonwood Media, have appointed Little Dot Studios to manage its digital presence on YouTube. Little Dot will set up channels on the platform for Cottonwood’s top-tier programming to grow their global digital visibility and viewership.
The companies will work together on a bespoke, online strategy for each show to help raise their profiles and support regional broadcasters and local platforms. Little Dot will be in charge of regularly uploading new content, creating compilations and targeted playlists, optimizing and scheduling all content, and working closely with YouTube Kids to maximize cross-promotion opportunities.
The agreement will kick off with Cottonwood’s flagship shows currently airing on traditional broadcasters in over 160 territories worldwide, including preschool hit The Ollie & Moon Show (52 x 11’), animated comedy Squish (52 x 11’), and tween dramas Find Me in Paris (52 x 26’) and Love Divina (60 x 45’).
“We are delighted to be working with a leading YouTube expert such as Little Dot Studios,” said David Michel, President of Federation Kids & Family and Cottonwood Media. “The ability to reach viewers in a much more direct manner provides our shows – which are already widely distributed and performing very well on traditional broadcast outlets – an exciting and new area of opportunity.”
Wayne Davison, MD, Content Acquisition & Distribution, Little Dot Studios, added, “We love the content that the creative powerhouses Federation Kids & Family and Cottonwood Media are producing. This is a great opportunity for us to bring these fantastic series to new global digital audiences. YouTube is a platform that has the potential to deliver TV shows and kids content to huge, young audiences and we love working with the best partners and content creators to ensure their titles reach those viewers.”