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BRON Media Launches Digital Division Headed by Jason Chen

The Willoughbys
The Willoughbys

Digital Media

North America

BRON Media Launches Digital Division Headed by Jason Chen

BRON Media, producer of hit CGI Netflix original The Willoughbys, is growing its animation footprint and making strategic evasive moves around the COVID-19 production/distribution shakeup by launching a new digital division. The studio has been forced to delay several anticipated live-action flicks, including Candyman and Ghostbusters: Afterlife.

VFX & tech integration veteran Jason Chen has been appointed Head of Digital to oversee the new virtual production and service outfit.

“We needed to shift. The company directed much of its creative and production teams towards the creation and now launch of this new division,” said CEO Aaron L. Gilbert. “Animation has been the only area of BRON capable of being in production during this pandemic as our production team is set up remotely. We feel fortunate to be working through the logistics of scaling this area of our company during these difficult times.”

BRON Digital will develop and produce long-form series, short-form content and feature-length movies, combining more traditional animation production with a virtual production model built around Epic Games’ Unreal Engine to deliver high-quality CG on a tight turnaround.

“Current advances in virtual production based remote workflows and real-time cinematic game engines allow BRON’s productions to be untethered from traditional physical studio spaces,” said Chen, whose feature VFX credits include Avatar, Star Wars: The Force Awakens and Thor: Ragnarok. “It allows for our geographically distributed creative teams to collaborate within a purely Virtual Multi-User experience.”

The company is currently in production using the Unreal tech on the Fables series, created by BAFTA nominee Kevin Turen (Euphoria) directed by Azazel Jacobs (Mozart in the Jungle, Terri) and written by Kyra Noonan — all new to the world of animation. Executive producers are Turen, Chen, Ashley Levinson, Aaron L. Gilbert and Brenda Gilbert for BRON; Jason Cloth of Creative Wealth Media is associate producer. Three more digital series and film projects are kicking off shortly.

BRON’s Animation division has also produced the CG-animated Mighty Mighty Monsters franchise and Henchmen movie.

Learn more at bronstudios.com

Jason Chen at the TIFF premiere of Jojo Rabbit, 2019 [Photo: Getty Images]

Jason Chen at the TIFF premiere of Jojo Rabbit, 2019 [Photo: Getty Images]

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