Automaker MINI USA has launched the new “Created in a Countryman” campaign, which shows off the 2019 MINI Countryman’s cargo capacity in an innovative way. The company called on stop-motion animator Kirsten Lepore — creator of the viral hit Hi Stranger and the three-time Annie-nominated Adventure Time episode “Bad Jubies” — and diorama-crafting creative duo Nix + Gerber to create short films within the vehicle’s cargo space.
The campaign was conceived in partnership with digital advertising agency 360i.
“This campaign intends to demonstrate how the MINI Countryman offers the space and versatility to handle even the biggest adventures,” said Patrick McKenna, Department Head, MINI Brand Communications. “The quality and creativity of the concepts conceived by these talented artists also align well with MINI’s design philosophy around the creative use of space, and our support of art and culture.”
Kirsten Lepore’s “Underwater” is an aquatic adventure, designed using 20 sheets of high-grade paper reinforced with everything from toothpicks and skewers to large wooden dowels. An overlay of plexiglass gave the “ocean” a shimmering quality throughout the 672 hand-placed frames required to create the film.
In “Camping,” Nix + Gerber’s campsite dioramas were shaped using various types of foam, wire, flock, dirt and rocks, while characters like the miniature astronauts were sculpted with a bake-able polymer clay that took three full days to set and dry.
Each of the intricate, labor-intensive executions took about three days to craft and film. A special screening of “Camping” is set for Monday, September 17 at the BAM Rose Cinema at the Brooklyn Academy of Art. “Underwater” will screen shortly thereafter and will be featured at The Other Art Fair in Los Angeles from October 24-28.
The MINI Countryman’s redesigned, reengineered cargo space features sliding/folding rear seats and an adjustable trunk floor, which offer up 17.6 cubic feet of space with the rear seats up, and 46.7 cubic feet when they are folded flat.