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Kodak Fetes Animal Logic for Toohey Spot


Kodak Fetes Animal Logic for Toohey Spot

Vfx house Animal Logic took the award for Digital Visual Effects and CGI at the 2006 Kodak Gongs Awards presentation and advertising industry party, held Friday, Sept. 8., at the Capitol Theatre in Sydney, Australia. The studio won for its work on ‘War of the Appliances,’ a commercial spot promoting Tooheys Extra Dry.

In ‘War of the Appliances’ computer animation attributes human qualities to a vacuum cleaner, a washing machine and a pool cleaner as they fight over the last bottle of Tooheys Extra Dry in the refrigerator. The spot was produced by Filmgraphics for Lion Nathan Australia and BMF Advertising. Simon O’Leary served as animation director for Filmgraphics, and the Animal Logic team included visual effects supervisor/3D lead Will Reichelt, 3D technical director Clinton Downs, 3D animation lead Michael Mellor, 3D model lead Paul Braddock, lead compositor Leoni Willis and 3D lighting lead Andrew Lodge. Sarah Beard was the producer for Animal Logic and Jacqui Newman served as exec producer.

Taking Best of Show at the Gongs this year is ‘The Big Ad,’ a spot for Fosters beer that involves an army of digital extras created using Massive software. Animal Logic provided post-production services for the ad, produced for agency George Patterson Y&R, Melbourne. ‘The Big Ad’ also won awards in the Comedy and Beverage categories. To view a full list of winners, go to

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