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Hornet Inc. Designs and Animates Promo for Nick Jr.


Hornet Inc. Designs and Animates Promo for Nick Jr.

After seeing Hornet Inc.’s own branding piece, Nickelodeon called on the design and animation studio to produce a promo for the fall launch of the new Nick Jr. series Max & Ruby. The piece was also designed as a vehicle to drive traffic to the Nick Jr. website,

Hornet created a :10 spot that heads up a longer, :20 piece that incorporates footage dropped in later by the team at Nick Jr. After reviewing rough storyboards from the client, the design team at Hornet presented 3 different solutions. The chosen direction incorporates 3D elements into a 2D design scheme.

The background has the appearance of a flat paper diagram. Various 2D elements resembling hand-drawn sketches come to life, moving towards the viewer and around the page. The 3D objects feature de-saturated colors to complement established branding and contrast with the warm paper-like color of the background plate.

The whole project, delivered within in a 2-week time frame, was produced through Hornet’s New York and Los Angeles offices using Maya and After Effects.


Client: Nick Jr.

Design and Animation Studio: Hornet Inc.

Executive Producer: Michael Feder

Creative Director: Eng San Kho

Designer: Greg Harvey

Animator: Robin Roepstorff

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