As it celebrates its tenth anniversary this year, live-action and animation-based production company Gentleman Scholar is turning over a new leaf with a new name. Directors/Partners William Campbell and Will Johnson, the award-winning visionaries who first launched the studio in Los Angeles a decade ago, and their colleagues have announced the relaunch of their venture as Scholar, with a new website at www.helloscholar.com.
“We could not be more grateful for the legacy we have achieved over our first 10 years in business together,” said Campbell and Johnson. “We are excited to take a moment and celebrate what inspires us. Now and into the future, Scholar is a sophisticated evolution of who we are. It’s precise and deliberate. It’s cinematic with a design-driven touch, and through our sharpened identity, we are stronger… and even more dedicated to creative excellence.”
Since launching in 2010, Scholar’s success has reached considerable heights. Partners in recent, high-profile, far-reaching marketing campaigns for Audi, Beats by Dre, ExxonMobil, Facebook, Google, Porsche, REI, Samsung, Target and Timberland – alongside the world’s leading marketers – the company constantly attracts a steady flow of emerging talents.
Regarding the studio’s wide array of multi-disciplinary creators, Campbell commented, “I’m always impressed with the passion everyone pours in and the talent and capability of everyone who works here.”
The company’s new website – a snapshot of its signature design and animation and inventive live-action works – showcases Scholar’s evolved storytelling style and the patent production approaches behind its hallmark projects. That includes the company’s widely hailed Bleacher Report #SportsAlphabet.
“What I loved was how the whole Scholar crew sat in a room together to dissect visuals, to unpack words and metaphors and decipher the best way to approach the spot,” said Johnson. “We did it our way, applying our personalities and skills to solve the riddle.”
“The creative industry changes every day, and those dynamics affect how we create and craft,” added Scholar’s Managing Directors, Jo Arghiris and Christina Roldan. “Unifying around Scholar is an uplifting, highly intentional movement, demonstrating our commitments to continuous improvement, to all of our people, and to the positive, hard-working spirit that unites us.”
Moving into the future, Scholar’s visionaries fully appreciate everything it takes to be a tried-and-true juggernaut in the creative industry. Throughout the world, a scholar is associated with a strong work ethic, perfectionism in one’s passions, being a respectful and creative person who inspires teammates and boldly embraces the unknown. For every Scholar, a force emanates from within, driven to new heights by a company culture where success is mutually rewarding, and phenomenally fun and exciting.
Scholar is a creative production company drawn together by a love for design, endless curiosity and passion for engaging viewers on an emotional level. The full-service studio has offices in Los Angeles and New York, fueled by a diverse array of award-winning creators.