London-based animator Johnny Kelly’s wonderful stop-motion ad for Chipotle is generating a lot of good word-of-mouth on the Internet this week. The spot which promotes the fast-growing burrito chain tells the story of a farmer, who decides to change his wasteful ways and go back to sustainable farming. Willie Nelson’s cover of Coldplay’s “The Scientist” (“I’m going back to the start,” he croons) accompanies the effective spot.
Kelly is represented by indie production company Nexxus Productions, which also reps visionaries such as Jonas Odell and Smith and Foulkes. The Irish-born animator studied at The Royal College of Art where he completed an MA in Animation. His graduation short film, Procrastination, received global attention and won him the Jerwood Moving Image Prize 08 and the Best Animation, NYC Shorts award. He has also directed music videos and commercials for Adobe, U.N., BMW, Bacardi and Google.
Kelly’s two-minute Chipotle ad will begin running in theaters in September and the Willie Nelson song is also available on iTunes.
Here’s Kelly’s awesome Procrastination:
You can check out some behind-the-scenes pictures here: