BENT Toons Up Party Memories for CMT

Portland, Ore.-based BENT Image Lab have brought the blurry memories of ultimate party adventures from the stars of Country Music Television (CMT) to animated life in an eight-part series of animated promos for Party Down South. Directed by Solomon Burbridge, the spots intertwine live-action interviews with 2D animation to relive the wild tales.

The eight promos each feature one cast member recalling a hazy party experience. Their stories float between stealing cop cars, getting kicked out of strip clubs, crawling through mud festivals, riding drunk on horses through Mardi Gras and of course popping a squat while the cops are cheering “Yo! It’s the P-O!” Burbridge went with a lighter color palette and 2D “flat” animation technique in an attempt to stay true and flattering to the Party participants. The first promo came out June 5 online followed by subsequent premieres; the last two have yet to be released.

CMT Ultimate Party Down South “Lil Bit”