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Apple’s Holiday Spot is a Stunning Animated Ode to Creativity

Apple “Share Your Gifts”
Apple “Share Your Gifts”



Apple’s Holiday Spot is a Stunning Animated Ode to Creativity

The winter holidays are nearly upon us, and you know what that means: ‘Tis the season for tearjerker commercials. A strong contender for top 2018 holiday spot is Apple’s new MacBook ad “Share Your Gifts,” which combines CG and stop-motion techniques to share a heartwarming message about the importance of letting your creative light shine.

In the spot, a young woman’s desire to create is stifled by her own self-criticism and her hesitance to share her creations with the people around her. In the end, her quick-thinking dog pulls a naughty move for a nice reason: Her “gifts” are scattered through the town to be seen and admired by everyone.

In the Making-of video also released by Apple, you can check out the impressive scope of the stop-motion sets that set off the heartfelt performances by the CG characters, and hear behind-the-scenes insights from the creative team.

“Share Your Gifts” was created by agency TBWA\Media Arts Lab and produced by Buck Design. The featured song, “Come Out and Play,” was written for the spot by LA-based teen prodigy Billie Eilish.

[Sources: Stash, Apple]


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