Netflix’s Tokyo office is (virtually) opening the doors of the newly launched Netflix Anime Creators’ Base, offering a video tour guided by the brand’s official VTuber, N-Ko. The community space is designed to host designers, writers and Netflix team members working to bolster the streamer’s robust lineup of anime content (watched by over 120 million households worldwide in 2020) and empowering them with the necessary tools and resources needed to create fan-worthy work.
“When I first watched the hit anime series Keep Your Hands Off Eizouken!, an inspiring story about three high schoolers coming together to found an animation club, I was intrigued by the idea of making a space where creative minds could gather,” Netflix Anime Chief Producer Taikki Sakurai shared in a blog post announcing the new initiative. “It reminded me that creative processes should always be driven by passion and having fun.”
The Netflix Anime Creators’ Base consists of three areas:
- Designers’ Garage: This space seats up to 10 designers and artists. At launch, designers will focus on creating conceptual art at the early developmental stages of an anime series or film to ensure creative staff is aligned on the look and feel of a project.
- Writers’ Garage: This meeting room is designed to be a collaborative space for creatives working on anime shows, where teams will develop and edit scripts, and invite creators to discuss new projects (and of course, geek out a little on anime).
- Lab: This multi-functional space is designed to be a versatile room for innovation, like testing out new creative technologies such as VR or playing around with the latest motion-capture technologies.
The space will initially be dedicated to developing conceptual art to support creators and production studios during pre-production, with designers Namiko Ishidate and Saina Cisse stationed at the Base to assist. This strategy aims to foster richer, more visually-oriented communication between creative partners by allowing all staff on a project to readily picture environments, cultural backgrounds and characters, and produce the best possible piece of visual storytelling for the viewer.