Former Crunchyroll Director Thomas Breckenridge Takes Anime Post at Shout! Studios

Multi-platform media company Shout! Studios has announced the appointment of Thomas Breckenridge to the newly created role of Director of Product Development and Marketing (Anime Content). The announcement was made by Shout! Studios Executive Vice President Melissa Boag, to whom Breckenridge reports.

Breckenridge joins Shout! Studios in this new role. He will guide the acquisition, product development and marketing strategies, primarily focusing on licensing Japanese anime media for home media. Breckenridge will work closely with Boag and senior members of the Business Affairs and Acquisitions teams to identify new licensing opportunities and develop sales strategies for upcoming releases.

“I am delighted to welcome Thomas to our team. He has a remarkable track record in merchandising, fueled by a profound passion for global pop culture, especially anime. His expertise and network in the industry make him an ideal appointment for this role,” said Boag. “We look forward to Thomas playing a significant role in our growth and navigating the evolving landscape of fandom and media consumption.”

For the past seven years, Breckenridge served as Merchandising Manager at Right Stuf, where he played a key role in growing the company’s e-commerce business. He provided strategic guidance on product buying and acquisitions while developing strong partnerships with major vendors, including Shout! Studios. Following Crunchyroll’s acquisition of Right Stuf, he stepped into the role of Director of Merchandising, expanding his focus to a broader, global market.

L.A.-based Shout! Studios specializes in film and TV distribution (including theatrical, digital streaming, broadcast and in-flight licensing, physical media and more), development and production. The company owns Gravitas Ventures and manages a large portfolio of feature films, series, anime, animation and documentaries. Its partners and properties include Aardman Animations, GKIDS and Studio Ghibli, LAIKA Studios, Mystery Science Theater 3000 and many others. Shout! Studios operates two successful imprints – Shout! Kids for family animation and live-action entertainment and Scream Factory for genre horror films and TV. Shout! Studios also operates the streaming service Shout! TV and its family of FAST channels.

shoutstudios.com