CJ ENM Unveils AI Animation Strategy with New Series ‘Cat Biggie’

South Korean multiplatform entertainment/content producer CJ ENM took center stage to celebrate its 30th anniversary and detail its future plans as a special CJ ENM Talent Studio event in Seoul on Monday. During the presentation “K-Content Meets AI: How AI Technology Is Transforming the Future of the K-Content Industry,” the company outlined its comprehensive strategy for implementing artificial intelligence and premiered a new AI animation project.

“We are applying AI across the entire content value chain — including planning, production, distribution and marketing —to expand AI content production across genres and formats. This allows us to secure next-generation IP,” said Chief Strategy Officer Keun-sup Shin. “At the same time, we’re nurturing a new generation of creators equipped with AI technology, business, and content planning expertise, and expanding our AI team to position CJ ENM as a global AI studio.”

The company demonstrated its proprietary AI production systems currently applied in its workflows:

‘Cinematic AI’ is a system optimized for narrative content such as drama and film. The system is designed to seamlessly integrate image, video, sound and voice — unlike other workflows that required separate tools. Cinematic AI also automatically processes 3D characters and environments, resulting in consistent and coherent visual output, according to the studio.

‘AI Script’ is an AI agent system designed to help discover original IP. The tool analyzes consumer demand and market trends, then identifies promising IP and suggests suitable genres and media. Unlike conventional CJ ENM says AI Script demonstrates a more nuanced understanding of literary language than conventional AI models, which enables deeper analysis of content marketability with cross-lingual insights.

As part of the showcase, CJ ENM premiered Cat Biggie, a non-verbal short-form animation series created entirely in-house. The series took a total of five months to complete, including content planning and character development. It involved a compact team of six specialists. The studio noted a typical 5-minute 3D animation takes three to four months to produce.

Cat Biggie centers on a cat who unexpectedly meets a baby chick and becomes its “father.” The series consists of 30 episodes, each two minutes in length, and will be released for global audiences on YouTube starting in July.

“The key challenge was controlling and expressing the dynamic movements unique to animation,” said Head of AI Business & Production Hyun-jung Baek, who led the show’s planning and production. “We used our tool, Cinematic AI, to convert the characters into 3D data and train the production system accordingly. This allowed us to achieve a high level of completeness in the final output.”

CJ ENM further expands its production to AI film and AI drama, which will be launched within the year.

The event also included a policy discussion with Sang-Hyeok Im, Partner at SHIN & KIM LLC., who pointed out: “It is crucial to establish a foundation to advance the global AI content market. This includes clear industry guidelines, legal frameworks for copyright and data protection, and the dedicated government departments to support the field.”